NOUN Marketing Course Outline | Full Curriculum 2026

Looking for the full NOUN Marketing Course Outline for 2025? Discover the complete curriculum, course structure, and admission requirements for the Marketing programme at the National Open University of Nigeria (NOUN).

The National Open University of Nigeria (NOUN) Marketing programme is designed to equip students with the knowledge and skills necessary to excel in the dynamic world of marketing. This programme covers fundamental and advanced marketing concepts, including consumer behavior, market research, digital marketing, sales management, and strategic marketing.

This guide provides a detailed NOUN Marketing course outline, including compulsory and elective courses for all levels, as well as the admission requirements for prospective students.

NOUN Marketing Programme Admission Requirements

To be admitted into the Marketing programme at NOUN, candidates must meet the following entry requirements:

100 Level Entry (UTME Candidates)

Minimum of five (5) O’Level credits in WAEC, NECO, or NABTEB, including:
- English Language
- Mathematics
- Economics
- And two (2) other relevant subjects (such as Commerce, Government, or Accounting)
UTME score as required by NOUN
Candidates must select Marketing as their preferred course during UTME registration

Direct Entry (200 Level)

Candidates may gain Direct Entry admission if they have:

ND (National Diploma) in Marketing, Business Administration, or related fields from a recognized institution
NCE (Nigeria Certificate in Education) with a minimum of Merit in relevant subjects
Diploma from NOUN or other accredited institutions in relevant courses
GCE A-Level with at least two (2) subjects related to Business or Social Sciences

300 Level Entry (Top-Up Programme)

HND (Higher National Diploma) or Bachelor’s Degree in related disciplines may be considered for entry into 300 Level
Candidates must meet specific departmental requirements

Summary of Course Credit Distribution by Levels

Level	GST & General Courses	Compulsory Courses	Elective Courses	Total Credit Units
100	8	27	–	35
200	6	37	–	43
300	2	29	6	33
400	–	29	6	35
Total	16	122	12	146

NOUN Marketing Course Outline and Structure

Year 1 (100 Level) – First Semester

S/N	Course Code	Course Title	Credit Units	Status
1	GST103	Computer Fundamentals	2	C
2	CSS121	Introduction to Psychology	3	C
3	ECO121	Principles of Economics I	3	C
4	GST101	Use of English and Communication Skills I	2	C
5	GST105	History and Philosophy of Science	2	C
6	GST107	The Good Study Guide	2	C
7	MTH105	Mathematics for Management Sciences I	3	C
8	BUS105	Elements of Management I	3	C
Total Credit Units	20	–

Year 1 (100 Level) – Second Semester

S/N	Course Code	Course Title	Credit Units	Status
1	BFN104	Elements of Banking	3	C
2	ECO122	Principles of Economics II	3	C
3	GST102	Use of English and Communication Skills II	2	C
4	MKT104	Retail Management	3	C
5	MKT108	Introduction to Marketing	2	C
6	MTH106	Mathematics for Management Sciences II	3	C
7	BUS106	Elements of Management II	2	C
Total Credit Units	18	–

Year 2 (200 Level) – First Semester

S/N	Course Code	Course Title	Credit Units	Status
1	GST201	Nigerian People and Culture	2	C
2	GST203	Introduction to Philosophy and Logic	2	C
3	MKT201	Elements of Marketing	3	C
4	STT205	Statistics for Management Sciences I	3	C
5	ACC203	Introduction to Financial Accounting I	3	C
6	BUS205	Introduction to Business	3	C
7	BUS207	Business Communication	2	C
8	BFN209	Introduction to Finance	3	C
9	ECO231	Micro Economic Theory	3	C
10	MKT205	Entrepreneurial Marketing	2	C
Total Credit Units	24	–

Year 2 (200 Level) – Second Semester

S/N	Course Code	Course Title	Credit Units	Status
1	GST202	Peace Studies & Conflict Resolution	2	C
2	STT206	Statistics for Management Sciences II	3	C
3	ACC204	Introduction to Financial Accounting II	3	C
4	ACC206	Introduction to Cost & Management Accounting	3	C
5	CIT202	Applications of Computer in Business	3	C
6	ENT204	Entrepreneurship & Change Management	2	C
7	MKT210	Marketing in Practice	3	C
8	MKT206	Customer Relationship Management	2	C
Total Credit Units	21	–

Year 3 (300 Level) – First Semester

S/N	Course Code	Course Title	Credit Units	Status
1	CLL307	Commercial Law	3	C
2	BFN303	Financial Management	3	C
3	GST302	Business Creation & Growth	2	C
4	MKT303	Consumer Behaviour	3	C
5	PAD305	Elements of Government	3	C
6	BUS317	Production Management	3	C
7	ENT307	Natural Resources Management	2	E
8	MKT309	Events Management	2	C
9	MKT301	Consumer Co-operatives	2	E
Total Credit Units (Compulsory)	21	–
Total Credit Units (Elective)	2	–
Total Credit Units	23	–

Year 3 (300 Level) – Second Semester

S/N	Course Code	Course Title	Credit Units	Status
1	MKT306	Distribution & Sales Management	3	C
2	MKT308	Promotion	3	C
3	FMS304	Research Methods	3	C
4	ENT302	Feasibility and Business Planning	2	C
5	ENT308	Family Business & Succession Planning	2	C
6	ENT306	Measuring Organizational Success	2	E
7	ENT304	Leadership & Corporate Governance	2	E
Total Credit Units (Compulsory)	13	–
Total Credit Units (Elective)	2	–
Total Credit Units	15	–

Year 4 (400 Level) – First Semester

S/N	Course Code	Course Title	Credit Units	Status
1	BUS427	Business Policy & Strategy I	3	C
2	BUS401	Management Information System	3	C
3	BUS419	International Business	3	C
4	MKT401	Marketing Management	3	C
5	MKT403	Marketing Research	3	C
6	ENT409	Rethinking Traditional Occupations	2	E
7	ENT401	E-Business	2	E
8	MKT411	Marketing for Cooperatives	2	C
9	ENT411	Strategic Thinking, Problem Solving & Negotiation Skills	2	E
10	ENT415	Technology Entrepreneurship & Intellectual Property Rights	2	E
Total Credit Units (Compulsory)	17	–
Total Credit Units (Elective)	2	–
Total Credit Units	21	–

Year 4 (400 Level) – Second Semester

S/N	Course Code	Course Title	Credit Units	Status
1	BUS406	Analysis for Business Decision	3	C
2	BUS428	Business Policy & Strategy II	3	C
3	MKT402	Marketing of Financial Services	2	C
4	MKT450	Research Project	6	C
5	BUS424	Organisational Theory	2	E
6	ENT408	Entrepreneurship & Gender Issues	2	E
7	ENT410	Corporate Development: Mergers & Acquisitions	2	E
8	ENT414	Venture Creation & Growth	2	E
Total Credit Units (Compulsory)	14	–
Total Credit Units (Elective)	2	–
Total Credit Units	16	–

Conclusion

The NOUN Marketing Course Outline provides a comprehensive education in marketing principles, management, consumer behavior, market research, and digital marketing. The curriculum is designed to ensure students are well-equipped with theoretical knowledge and practical skills required for a successful career in marketing, sales, and business management.

Whether you’re a new student or considering a Direct Entry into the Marketing programme at NOUN, this guide serves as a roadmap to help you plan your academic journey.

📚 Further Reading

FAQs About NOUN Marketing Course Outline

1. How long does it take to complete the Marketing programme at NOUN?

The duration is four (4) years for UTME candidates and three (3) years for Direct Entry students.

2. What career opportunities are available after completing the programme?

Graduates can work as Marketing Managers, Brand Strategists, Sales Executives, Digital Marketers, Market Researchers, and Business Development Officers.

3. Can I study NOUN Marketing online?

Yes, NOUN offers flexible study options, including online learning and study centres across Nigeria.

4. Can I switch to the NOUN Marketing programme from another department?

Yes, students from related disciplines may be eligible for transfer or Direct Entry into the Marketing programme, depending on their previous coursework.

4. How do I apply for the NOUN Marketing programme?

Interested candidates can apply through the official NOUN website by selecting Marketing as their preferred course and meeting the admission requirements.

For more information, visit the official NOUN website or your nearest study centre.

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